With a fresh aroma, intenseflavor of almonds, flowers and berries and smooth finish, Cruzan BlackCherry is a unique blend of quality Cruzan Rum and the essence of blackcherry. "After taking one bite of a black cherry, we instantly knew that itwould be the perfect addition to the Cruzan Rum family," said Peter Wijk,Brand Director, Cruzan Rum. "Cruzan Black Cherry brings a touch of thetropics to a wide range of fruity concoctions that can be enjoyed all yearlong."